The University of Connecticut introduced a new logo to be worn by coaches and players of the Huskies’ 24 men’s and women’s teams on Thursday.
The two major changes will be the use of “UCONN” across the front of every uniform worn by each team, and a new look for the Jonathan Husky logo. The new look is part of a new institutional branding and marketing program announced in early April by President Susan Herbst that uses “UCONN” as the primary mark of the University in all signage, publications, advertising and marketing activities.
The new Jonathan Husky logo was designed in reflection of comments made by coaches and student-athletes. The uniforms for the 24 teams will be introduced next fall.
“Our student-athletes and coaches believe that the new Husky dog logo boldly reflects values such as Pride, Loyalty, Strength, Determination, and Athleticism,” said UConn’s director of athletics Warde Manuel. “They are all very excited to wear it into competition and to see it displayed prominently in our facilities. The new logo is a significant piece of the new visual identity of UConn Athletics.”